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Brand + Web

Thimblely

A fashion-business platform — atelier aesthetic meets clean commerce, end to end.

ClientThimblely
Year2025
RoleBrand · Web · Development
2.4×
conversion lift
6 wks
concept to launch
+38%
avg. order value

The problem

Thimblely had a strong point of view but a brand that read like everyone else, and a storefront that buried its best work. Browsers weren’t becoming buyers.

Our approach

  1. 01

    Rebuilt the identity around an editorial, atelier sensibility — typography-led, restrained colour, lots of air.

  2. 02

    Designed a product experience that treats each piece like a story, not a SKU.

  3. 03

    Shipped the whole thing ourselves, so the brand and the build never drifted apart.

The outcome

A storefront that finally looks like the work it sells — and converts the browsers it used to lose.

ServicesBrand IdentityUI / UX DesignDesign SystemE-commerce Build

Placeholder case study — swap copy, metrics, and imagery with the real project before launch.

Next projectLead Guardian

Got something real to build?

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